How to Start a Kids' Party Organizing Business

Do you love kids and parties? Are you super at organizing and do you have a great eye for detail? Are you enthusiastic and outgoing? If so, then a kids' party organizing business may be just right for you.

Birthday parties seem to be getting more and more elaborate and this trend doesn’t seem to be slowing down here in Malawi!  Making Party organizing is a growing trend.

A kids' party organizer will help plan and create fun and unique parties that may range from a Mickey Mouse themed party to frozen themed party.

How Do I Get Started?

Firstly, you’ll want to ensure that your personality is suited to this business. You’ll need to be creative as well organized. Having an outgoing personality will also help a great deal.

The next step, and a crucial one at that, is to decide who your target market will be. Parents willing to hire a party organizing service will likely have disposable income and could be quite happy to spend it on their children.

You’ll also want to be clear on what type of services you’ll provide. Some party organizing services will handle everything from finding the right theme, to setting up and organizing the party, to decorating and even catering.

Offering an all-in-one service is ideal because this is probably what your customers will want – someone to plan the whole thing from start to finish without too many complications.

Write a list of what services you’ll offer. As you do your research, you’ll notice the list may be endless - from providing an ice cream van to hot air balloons! Of course, you don’t have to start at this level and many of these services can be subcontracted out. However, it’s important to know exactly what you can and can’t offer customers at the start.

What about the Legalities?

You’ll want to start by registering your business. You can do this at your local registrar office and they will let you know of all the requirements you need to meet. Depending on what type of services you provide, this may vary.

How Do I Find Customers?

To gain your first few clients, sending flyers out locally as well as placing a sign on your car (which has your logo and details) or ask taxi, minibus drivers if you can post your advert for a fee or if they can pass your flyers or posters to their customers, is an easy and inexpensive way to start.

You may also want to place an ad in Malawian news papers and also social media groups and pages.

But the main way of finding new clients in this business is through word of mouth. If parents attending the party see and like what you’ve done, they’ll ask for your details and before you know it, you’ll have a full client list. Word-of-mouth marketing is extremely important in this type of business so you’ll want to do your absolute best to provide a great service.

If you love kids and parties and are highly organized and outgoing, this may be a fantastic business idea to pursue.